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Paint Primer

Fresh Start High Hiding All Purpose Primer

Fresh Start High Hiding All Purpose Primer

Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant colour change is required.
  • For interior and exterior use
  • Maximum hiding for a uniform finish
  • Seals and suppressess most stains
  • Excellent adhesion for most projects
  • 100% acrylic
Recommended For Use On
Interior: New or previously painted wood, plywood, drywall, ceiling tile, Formica, Masonite, ceramic tile and cured plaster. Exterior: New or previously painted wood, fiber cement board, hardboard siding, aluminum, galvanized metal, brick, cured masonry and previously coated ferrous metal surfaces.

    $700.00
    $700.00
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    Shipping calculated at checkout.
    Size
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    Features

    • Seals and suppresses most bleeding type stains
    • Maximum hiding
    • Fast drying
    • Low VOC
    • Provides a mildew-resistant coating
    • Superior adhesion
    • Engineered with Gennex® Color Technology

    Product Details

    • Recommended For Use On

    • Specifications

      • Available Colors: White, Deep Base
      • Sheen (or Gloss): Primer
      • Cleanup: Soap and Water
      • Resin Type: 100% Acrylic Latex
      • Recommended Use: Interior
      • MPI Rating: 6, 17, 39, 50, 137
      • VOC Level: 44.0

    • Performance Specifications

      • Key Feature(s)
        Mildew Resistant Coating, Stain Blocking, Adhesion to Glossy Surfaces
      • Regulatory
        VOC compliant in all areas
      • Specifications
        MPI 6, 17, 17 X-Green, 39, 50, 50 X-Green, 137, 137 X-Green, Eligible for LEED v4 credit, Qualifies for CHPS low emitting credit, Health Product Declaration available, CDPHv1 Emission certified
      • Coverage (Sq. Ft./Gal)
        400-450
      • Number of Recommended Coats
        1 or 2
      • Dry Time
        1 hour
      • Recoat Time
        2 hour
      • Full Cure (Days)
        14
      • Resin Vehicle Type
        100% Acrylic Latex
      • Clean Up
        Soap and Water
      • Volume Solids (±2%)
        42.0
      • WFT: Wet Film Thickness (mils)
        3.8
      • DFT: Dry Film Thickness (mils)
        1.6

    • Regulatory Compliance

    • Documentation

      Benjamin Moore provides detailed SDS (Safety Data Sheets) and TDS (Technical Data Sheets) for all its paint products. These documents are essential for safe handling and optimal performance—whether you're a professional contractor or a homeowner.

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    • How To Paint Interior Walls

      Step-by-step guide to painting interior walls like a pro. Learn prep, priming, painting, and finishing tips for a smooth, lasting finish. Perfect for DIY and pros!

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    • Professional Painting Services

      Expert painting services delivering flawless, durable finishes for residential and commercial spaces. Quality you can trust.

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    • Find Your Perfect Colors

      With thousands of professional shades from Benjamin Moore, whether you prefer warm and subtle or bold and striking tones, there’s a color that’s just right for you.

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